yet another Fine legal question or three

Could Tesla be legally liable to victims of accidents for marketing its vehicles as “self-driving”?
Could Tesla be legally liable to victims of accidents for marketing its vehicles as “assisted driving”?
Could Tesla be legally liable to victims of accidents involving its vehicles where the driver disabled software intended to force the driver to in fact drive the car?
Could Tesla be legally liable to victims of accidents involving its vehicles where the driver ignored software intended to force the driver to in fact drive the car?

https://news.yahoo.com/tesla-driver-falls-asleep-behind-094054587.html